This spring, MASS MoCA’s Assets for Artists program is continuing our series of professional development workshops for Massachusetts artists — for free! After four successful trainings this past fall, we’re excited to extend our programming and offer three additional workshops this spring.
“The best training series I’ve had in a long time — direct and helpful. Hope to learn more from you again!”
“I felt motivated to be with a group of serious artists who were also interested in how to navigate the world of marketing in this new economy.”
All creative entrepreneurs — in all disciplines and financial circumstance — based in Massachusetts are welcome to apply. (In your application, you will specify which of the trainings you are interested in attending.) Space is limited. We will select participants based on readiness and motivation to take full advantage of the training. All trainings will also include follow-up 1-on-1 phone consultations with Assets for Artists staff to further assist in putting the workshop content into practice.
Click HERE for an application!
Application Deadline: 5pm on March 20th, 2015.
Please submit the 2-page application, with a CV or bio attached, to
Emily Edwards at email@example.com
Read on for a description of each training and its presenter:
Find Your Message: Branding & Marketing for Visual Artists
April 9, 1-6pm | April 10, for selected artists (North Adams, MA)
Jessica Burko is a practicing artist, independent curator, and Arts Marketing professional.
“Jessica is energetic, has a great sense of humor and can really hold her audience! The exercises she had us do were really helpful, and she presented a great deal of information in one afternoon.”
This is a TWO-PART workshop. Based on applications, artists will be invited to participate in Day 1 only OR in Days 1 & 2. (Artists are required to attend Day 1 in order to participate in Day 2. However, only a small number of artists selected for the group training on Day 1 will be offered 1-on-1 time on Day 2.)
Day 1: April 9 (Thursday) — Group Training
Jessica will help visual artists and craftspeople gain a better understanding of how to present their work, how to identify their target audience, and how to create a detailed marketing plan while building the confidence to implement it.
Day 2: April 10 (Friday) — 1-on-1 “Doctor’s Hours”
Selected artists will be invited to meet individually (for approximately an hour) with Jessica Burko for an in-depth discussion of specific marketing questions and concerns, and to review their arts marketing strategies.
Get Press Ready: PR for Artists
April 25, 1-6pm (Lawrence, MA)
May 2, 1-6pm (North Adams, MA)
Sarah Platanitis is a lifestyle journalist and media educator focused on public relations tools for artists. In this workshop, participants will develop marketing and PR savvy, learn to work more effectively with journalists, improve their websites, and gain skills related to presenting and interviewing.
“Sarah was very generous with her knowledge and made asking questions easy and comfortable. She packed her presentation with great, applicable information.”
Back by popular demand, we are offering Sarah’s workshop in TWO locations. On the application, please be sure to check the box corresponding to the date/location you’d like to attend.
Questions? Email firstname.lastname@example.org
Support for this Assets for Artists programming has generously been provided by MountainOne, the Massachusetts Cultural Council, the US Department of Agriculture, Citizens Bank, Berkshire Bank and the Massachusetts Growth Capital Corporation.