Since 2008, Assets for Artists has offered professional development workshops for artists in Massachusetts. Typical business training often doesn’t meet the needs of creative entrepreneurs, so we built a roster of courses taught by some of the leading experts in branding, marketing, social media, and press savvy for artists. And the best part: Our trainings are absolutely FREE!
This spring we’re planning 5 professional development workshops in locations throughout Massachusetts. Seats are limited, but space IS currently available in all five sessions. If you would like to attend any of the workshops listed below, email firstname.lastname@example.org ASAP with your website, mailing address, and a brief description of why the selected workshop(s) would be of value to you now.
The Nuts and Bolts of Being a Performing Artist w/ Seth Lepore & Amy Smith
Tuesday, May 23 & Wednesday, May 24 | 9:45am – 4pm | Boston
In this 2-day crash course to be held in downtown Boston, performing artists learn the ins and outs of running a creative business from two working artists/educators who will cut through the BS with a high dose of humor. You’ll leave with tools that you can implement right away (including the fun & effective Business Model Canvas), while having the business-speak explained from an arts-based perspective. You must plan to attend both days.
Topics include marketing, public relations, fundraising, fiscal sponsorship, insurance, grant writing, self-producing your work, touring your work regionally and nationally, working with presenting organizations/curators, helpful arts advocates/ allies/networks, and life budgeting and financial literacy.
Financial Bootcamp for Artists with Esther Robinson & Blair Benjamin
With three sessions to choose from:
Tuesday, March 7 | 10am – 6pm | North Adams
Wednesday, March 8 | 9am – 5pm | Lawrence
Wednesday, April 12 | 10am – 6pm | Holyoke
Led by dynamic filmmaker and trainer Esther Robinson, this full-day workshop was designed to help artists in all disciplines set financial goals and gain new skills to meet those goals.
Topics covered will include budgeting, credit, emergency funds, and strategies to build savings and plan for retirement.
Business Planning for Artists with Sarah Guerette
Tuesday, April 18 | 10am – 5pm | Lawrence
Wednesday, April 26 | 9:30am – 5pm | Holyoke
Building on her 25 years of experience in the arts, Dee Boyle-Clapp now directs the Arts Extension Service at UMASS. In this training for artists in all disciplines, she will introduce the elements of a business plan and provide information helpful for running your arts-based business. Through a mix of instruction and guided activities, you will learn how to create a series of attainable business goals that shape the future of your business, including how to describe your work, hire outside experts, handle financial details, and structure your business.
Beyond the MFA: Your Art Practice as a Business with Kim Faler
Tuesday, May 9 | 1-6pm | North Adams
In this artist-led workshop for fine and non-commercial artists, participants will create a framework for understanding their practice as a business and a strategic plan for advancing their goals. Tools will include artist statements, portfolios, and website review, as well as understanding budgets & finance, time management, and fundraising.
Artists in all disciplines are welcome to express interest in our workshops. We select participants based on readiness and motivation to take full advantage of the training. All trainings include the option for follow-up 1-on-1 phone consultations with Assets for Artists staff to further assist in putting the workshop content into practice.
Assets for Artists is a project of MASS MoCA. Support for this programming has been provided by the Massachusetts Cultural Council, Massachusetts Growth Capital Corporation, Surdna Foundation, the US Department of Agriculture, MountainOne Bank, Berkshire Bank, the City of Boston, Boston Cultural Council, and National Endowment for the Arts.