We’ve been away for a while, but this week we return to our book series on creative business planning. We’ve chosen Lisa Congdon’s Art Inc. to start off the new year on a positive note! Congdon’s guide to building your career as an artist is an encouraging read with pragmatic tips for thriving in an intimidating field.
Regardless of medium, a web presence is a vital tool for any emerging artist. More than a virtual portfolio, your page should revolve around a consistent and accessible narrative of who you are as an artist, an engaging introduction to your work, and your vision. Launching a blog is perhaps the easiest and most cost effective way of carving out your own personal space within the vast expanse of the Internet.
First, do some soul searching. Think about what you want to share: What would you most like your viewers to see and learn? Who is your target audience? Which aspects of your work would be most attractive and compel them to return to your page? Research the field to learn what kinds of blogs seem to be successful for other artists in your medium. How will your blog fit into this community while highlighting your unique voice?
The Ides of April engenders in many of us a crippling and inescapable sense of anxiety. It’s an understatement to say that the Internal Revenue Service (IRS) tax code is rather opaque, and few of us have the background to unravel its complexities. Walker’s The Confident Indie serves not only to unscramble the rules and regulations but also puts forth creative ways to get the most bang-for-your-buck as a self-employed. Continue reading “Book Review: June Walker’s “The Confident Indie””
In our third book review on the subject of creative business planning, we look at The Right-Brain Business Plan: A Creative, Visual Map for Success from Jennifer Lee.
The Right Brain Business Plan tenders a “creative approach” to business which applies “right-brain” sensibilities (creativity, imagination, nonlinearity) to “left-brain” problems (data, structure, logic). Writing in colloquial terms, Lee transforms the elements of business planning into fun, creative projects that help artists visualize their goals and prove entrepreneurship to be far more manageable than often perceived. Continue reading “Book Review: Jennifer Lee’s “The Right Brain Business Plan””
Introducing round two of our business book review series for creatives. This week we share Creative, INC. by Meg Mateo Ilasco and Joy Deangdeelert Cho, an ambitious collection of interviews and advice to help the creative freelancer gain footing in the industry. Creative, INC. The ultimate Guide to Running A Successful Freelance Business Creative, INC. hits the … Continue reading Creative Business Book Review: Creative, INC.