Hey, Rhode Island artists!
MASS MoCA’s Assets for Artists program is thrilled to be returning to Rhode Island this spring with our FREE business & marketing workshops for creatives. Thanks to a partnership with the Rhode Island State Council on the Arts, plus generous funding from the USDA, we’re holding three workshops in rural areas of the state to help artists strengthen their professional practices.
Space is limited and seats will be filled on a first-come basis (although preference goes to artists in locations that meet USDA rural guidelines). If you’re interested in any of the workshops listed below, email Briana (firstname.lastname@example.org) by May 15 with your name, home address (and business address if you have a separate studio or office location for your creative practice), web address for your art practice / business, and workshop requests.
Find Your Message: Branding & Marketing for Visual Artists w/ Jessica Burko
Tuesday, June 6, 1 – 6pm (group workshop)
Wednesday, June 7 (individual 30-min meetings for select artists)
This is a TWO-PART event. Based on their inquiry emails and website review, artists will be invited to participate in Day 1 only or in Days 1 & 2. (Artists are required to attend Day 1 in order to participate in Day 2. However, only a small number of artists selected for the group training on Day 1 will be offered individual time on Day 2.)
Day 1: June 6 — Group Workshop
Jessica will help visual artists and craftspeople gain a better understanding of how to present their work, how to identify their target audience, and how to create a detailed marketing plan while building the confidence to implement it.
Day 2: June 7 — 1-on-1 “Doctor’s Hours”
Selected artists will be invited to meet individually (for approximately 30 minutes) with Jessica Burko for an in-depth discussion of specific marketing questions and concerns, and to review their arts marketing strategies.
Get Press Ready: PR for Artists w/ Sarah Platanitis
Saturday, June 17 | 1 – 6pm
Sarah Platanitis is a lifestyle journalist and media educator focused on public relations tools for artists. In this workshop, participants will develop marketing and PR savvy, learn to work more effectively with journalists, improve their websites, and gain skills related to presenting and interviewing.
Artist in Business w/ Dee Boyle-Clapp
Monday, June 26 | 9:30am – 5pm
Building on her 25 years of experience in the arts, Dee Boyle-Clapp now directs the Arts Extension Service at UMASS. In this training, she will introduce the elements of a business plan and provide information helpful for running your artist-based business. Through a mix of instruction and guided activities you will learn how to create a series of attainable business goals that shape the future of your art-based business, including how to describe your work, hire outside experts, and handle financial details.
Our 2017 Rhode Island workshop programming is made possible through the partnership of the the Rhode Island State Council on the Arts and generous funding from the United States Department of Agriculture.