This fall, MASS MoCA’s Assets for Artists program is offering a new series of professional development workshops for artists — for free!
All creative entrepreneurs — in all disciplines and financial circumstance — based in Massachusetts are welcome to apply. (In your application, you will specify which of the trainings you are interested in attending.) Space is limited. We will select participants based on readiness and motivation to take full advantage of the training. All trainings will also include follow-up 1-on-1 phone consultations with Assets for Artists staff to further assist in putting the workshop content into practice.
Although our deadline for these workshops have passed, we’ve extended the deadline for Seth Lepore’s performing arts workshop until November 6th! Head here for an application!
Read on for a description of each training and its presenter:
November 12 (Wednesday), 1-6pm:
Find Your Message: Branding & Marketing for Visual Artists (Boston, MA)
Jessica Burko is a practicing artist, Arts Marketing professional, and Founding Director of the artist collective Boston Handmade. In this workshop Jessica will help fine artists and craftspeople gain a better understanding of branding their work, and create a detailed marketing plan while building the confidence to implement it.
November 13 (Thursday), 1-6pm:
Being Yourself: Marketing 101 for Artists (Lowell, MA)
Sarah Guerette is a business counselor who specializes in small businesses and artist-run enterprises. This interactive workshop for artists in all media will cover the fundamentals of arts marketing, equipping participants with the skills needed to develop a personalized marketing plan.
December 3 (Wednesday), 1-6pm:
The Nuts and Bolts of Being a Performing Artist (Boston, MA)
Seth Lepore is a touring performer, writer, and educator. This workshop covers the core building blocks of running a sustainable business as a performing artist — providing participants with key information, implementable tools, timesaving resources and a set of new colleagues that they can network with.
December 6 (Saturday),, 1-6pm:
Get Press Ready: PR for Artists (Easthampton, MA)
Sarah Platanitis is a lifestyle journalist and media educator focused on public relations tools for artists. In this workshop, participants will develop marketing and PR savvy, learn to work more effectively with social media, and gain skills related to presenting and interviewing.
Questions? Email firstname.lastname@example.org
Support for this Assets for Artists programming has generously been provided by the Massachusetts Cultural Council, the US Department of Agriculture, Citizens Bank, and the Massachusetts Growth Capital Corporation.