When Jaime Joseph learned that her great-grandfather was a tailor and that both grandmothers were seamstresses, it all seemed to click. After a professional career in interior design, she finally found the perfect outlet for her natural creative curiosity. In 2008, Jaime taught herself to sew and founded her own fashion design company, D’nalel Designs, named after her son Leland.
Never one to shy away from vibrant patterns and daring designs, Jaime’s pieces have as much bold personality as she does. Fashion, to Jaime, is all about the individual and their freedom to be “risky, colorful, global, tasteful, tasteless, striking, emotional, passionate, busy, fun, ageless, classic, recycled, vintage, loud, dark, grunge, hip hop, jazz, sharp, messy, elegant, chic, pessimistic, uptown, or downtown.”
Jaime’s first venture, her Victorian Vintage Handbag Collection, premiered atBrooklyn Fashion Weekend in September, 2012. Styleaholics by Najwa Moses raves, “Each handbag was created to be look at as a magnificent piece of wearable art which makes each bag easily a statement piece.”
Continuing her interest in modern meets vintage, Jaime has since launched a new project: RVF, Recycled Vintage Fashion. RVF combines menswear vests with adventurous textile patterns, adding an element of edge to a classic piece.