Introducing round two of our business book review series for creatives. This week we share Creative, INC. by Meg Mateo Ilasco and Joy Deangdeelert Cho, an ambitious collection of interviews and advice to help the creative freelancer gain footing in the industry.
The ultimate Guide to Running A Successful Freelance Business
Creative, INC. hits the ground running, and fast! This smart, hip guide to becoming a successful freelancer intertwines personal experience and straightforward know-how, making it a compelling read.
A ‘freelancer’, as described by co-authors Meg Mateo Ilasco and Joy Deangdeelert Cho, is a self-reliant, self-motivated, confident, and organized individual whose passion and technical skill blend with their ability to self-promote and trust their artistic worth. Offering insightful interviews with some of the most successful freelancers in the country, this book urges you to look to those whom you admire for inspiration and consider their accounts and innovations when starting your own creative venture.
Both long-time freelancers, Ilasco and Cho offer plenty of advice on the nitty-gritty of all things business: deciphering taxes and licensing, negotiating with clients, writing contracts, working with agents, and the tricky world of intellectual property rights. On the marketing front, the authors stress the importance of keeping a blog with high-quality content, and they remind the reader that maintaining business etiquette and good relationships with clients will lead to referrals and future success.
Through its potent blend of inspiring anecdotes and seasoned advice, Creative, INC. proves a comprehensive guide to striking out as a creative freelancer.