Artist Spotlight: Printmaker Linda Germain (Part 1)

Linda Germain lives in Haverhill, Massachusetts, where she works in an old factory she has converted to a print-making studio.  Linda concerns herself with experimentation in her practice as well as in her teaching methods. She teaches live and  online workshops on gelatin printmaking.  Her extraordinary work is playful, fun, and inviting. Linda joined the Assets for Artists program in 2012.

Assets for Artists intern Sara Blumenthal interviews Linda Germain about art, teaching, and living. (This interview is Part 1. Click here for Part 2.)

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You believe in experimentation as an artist and as a teacher. Can you tell us a little bit about your practice?

Play is an important part of the process.  I approach most of the printmaking process as a playful experimentation.  Gelatin Printmaking is perfect for this kind of approach, because it is unpredictable by nature of the materials.  Often times it is hard to stop producing prints when my students or I work with the principle of play in mind.

I like to say “if you think it, then try it.”  There is very little risk in gelatin printmaking – generally it is just a piece of paper.

I like to provide my students with the mental and physical space to play.  Often we are focused on the product, the end result that we miss out on the joy of the trip, the discovery of something new or the power of the moment.

Believe it or not some folks need permission and a special environment to just play without having to perform or produce.  I provide that space, the supplies and the opening for play to happen.

What interested you in the Assets for Artists program?  

I had just finished the Artists Professional Toolbox program, sponsored by the Greater Boston Arts and Business Council and heard about the A4A program and it seems like the perfect complement.

I would like to change my habit of just getting by to a habit that includes planning for the future.  A4A alum Margot Stage had told me that the financial training and support was interesting and helpful.   I work best and get more accomplished when I have some support and need to be accountable to someone else.  A4A is providing that kick in the butt.

When and why did you start holding workshops/teaching others your style? Why do you teach?

I started teaching gelatin printmaking in 2008.  I took the long road to teaching art.  Here’s the story:

In 1978, I chose to go to law school instead of art school.  I did the lawyer thing until 1999.  Then I wanted to play in the wilderness, so I moved to Maine and because a ski instructor and white water raft guide.

As fun as that sounds, I was in my mid forties, hangin’ with 20 somethings and it got old after 6 years.   This whole time I always had some kind of artistic expression, photography, watercolor, quilting, and collage.

So before I left Maine, I started taking foundation art courses and continued to do so when I got back to Massachusetts.

I teach because I hope to give others the tools to play and put a little passion into the everyday.

What inspired you make a career change to practice printmaking?  

A funny thing: Two years in a row, a portfolio reviewer from MassART looked at my work and commented on my mark making skills and thought that I would like printmaking.  I had no idea what he was talking about.

So I was lucky to be able to take an Introduction to Printmaking class at Montserrat with David Bligh and I was hooked.  I love the element of surprise in monotype printmaking.  I love being inspired by the texture of a mesh bag, or the delicate design of a metal plate or the geometric pattern of plastic packaging.

Check out Linda’s’ gelatin printmaking blog and if you are interested in adding a little play to your day then sign up for her free newsletter.

Read part 2 of our interview with Linda as she talks about marketing strategies and legal resources for artists.

Artist Spotlight: Printmaker Linda Germain (Part 2)

Linda Germain lives and works in Haverhill, MA, creating gelatin prints. In Part 2 of her interview Linda shares her strategic marketing plan and helpful legal resources for artists (Click here for part 1 where Linda talks about her practice and participating in the Assets for Artists program).
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You used to be a lawyer.  Do you have any legal resources for other artists you’d like to share with us?

Well, the Volunteer Lawyers for the Arts is a great resource, the workshops and webinars with the Art and Business Council of Greater Boston are reasonably priced and cover many different subjects,  and local bar associations often are able to help.  Oh, one great resource is the law libraries associated with the Trial Courts, and books by Nolo Press are often a great place to start.
 

You have a very impressive website and web presence in general. Do you feel maintaining an online presence has helped the success of your creative business?

The Internet opens up access to the whole world and so much of it is free. I have connected with people from all over the world. More than 1/2 of the people who follow my work are from the UK, Canada, the Netherlands, Australia, Germany and France.

My youtube videos have created some great opportunities for me, including being published in several magazines and teaching at Haystack Mountain School of Crafts, in Deer Isle Maine, and most recently a 3 day Gelatin Printmaking Monothon Workshop in Austin TX for the Women Printmakers of Austin

What is your marketing process? How do you sell your work? Is there a step by step process you wouldn’t mind sharing with us?

I use several tools to increase my visibility in the marketplace.  The 3 key tools are my blog Printmaking without a Press, my gelatin printmaking videos and a newsletter that I send through the Mail Chimp service.  I am on twitterfacebookgoogle + and linkedin as well.

I am always changing how I try to reach my customers.  I use sites like copyblogger and Jeff Goins Writer to find new ways to effectively reach people who are interested in playing with printmaking, gelatin printmaking or other mixed media techniques.

These are some of my marketing practices:

  • Write content-based blog posts twice a week with a call to action or question.
  • Monthly newsletter with class info and sharing a how to project as well, with a call to action to forward and share or sign up for a class.
  • Quarterly video: a gelatin printmaking video technique with a call to action to sign up for the newsletter.
  • Regularly share inspiring activities or work to several social media sites.
  • Plan and offer workshops in my studio each quarter.

Some new activities that I am considering:

  • Writing ebook project for gelatin printmaking.
  • Writing a new book for paper print on gelatin printmaking.
  • Speaking at art associations and fiber groups and teachers associations.
  • Offering an ecourse in gelatin printmaking.
  • Annual exhibit in an academic or gallery setting.

Survey of Artists’ Financial Circumstances

Calling all artists! Would you give 5 minutes of your time to help one of the coolest artist support projects around? We’re asking working artists of all stripes to complete our quick & painless online survey about their financial circumstances. The information we collect will help us expand and improve the ways in which we promote financial security for artists.

Find the survey here:
http://kwiksurveys.com/s.asp?sid=m5vog35znks1qss107830

Your responses are anonymous. But if you email bhalpin@massmoca.org
by MARCH 25 to let us know that you took the survey, we’ll enter you in a drawing to win two fabulous books on business planning for artists – Grow Your Handmade Business and The Handmade Marketplace – by creative business guru Kari Chapin. (Check out the books at karichapin.com.)

GrowYourHandmadeBusinesslr             handmade-marketplace

Now Accepting Applications from Rhode Island Artists

Exciting news: With generous support and partnership from the Rhode Island State Council on the Arts (RISCA) and the Rhode Island Foundation, Assets for Artists is now accepting applications from RI artists in all disciplines.

This is our first program launch in Rhode Island. Ten lucky Ocean State artists will have the opportunity to receive $2,000 in working capital grant funds, along with free financial and business training aimed at growing their creative enterprises and achieving greater financial security. Our exciting line-up of trainers for the RI workshops will include financial guru Esther Robinson of Arthome, Bill Atherton of the International Institute of New England’s Bridges to Business Program, acclaimed legal trainer Jim Grace of the Arts & Business Council of Greater Boston, and arts marketing expert Deborah Obalil.

Please note that there are financial eligibility criteria. According to our funders’ guidelines, eligible candidates MUST have an “adjusted gross income” (line 37 on the first page of the federal tax return) of no more than $22,340 for a single artist, $30,260 for a couple, and higher limits for larger households. Eligible candidates must also have NET assets of less than $10,000 (excluding home equity and 1 car).

You can find the application and more information on RISCA’s website:

http://www.arts.ri.gov/individuals/assets-for-artists-2013.php

Application deadline is March 22, 2013. Please spread the word.

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Meet Our Newest Massachusetts Artists

We are excited to announce 28 new Massachusetts artists joining the Assets for Artists program.  Take a look at our updated artists profiles and see their fantastic work.

Sergio_BauSergio Bautista
Lowell, MA
visual art
www.sergiobautistaart.com
caitlin_berriganCaitlin Berrigan
Boston, MA
mixed mediacaitlinberrigan.com
kelly_carmodyKelly Carmody
Melrose, MA
portrait paintingwww.inlittle.com
MelissaChao2LargeMelissa Chao
Waltham, MA
book arts
www.ToBoldlyFold.com
Dara_Cheek (2)Dara Cheek
Brighton, MA
jewelry designwww.etsy.com/shop/hieropice
Lori Colombo
0450100-R1-E014Yarmouth Port, MA
music
loricolombojimrobitaille.com
ana_dossantonsAna Dos Santos
Peabody, MA
jewelry design
www.garnettgirl.etsy.com
Pat_falcoPat Falco
Boston, MA
visual art
illfalco.com
laren_friedmanLaren Friedman
New Bedford, MA
mixed media
www.larenfriedman.com
linda_germaineLinda Germain
Haverhill, MA
printmaking
www.lindagermain.com
JoshGoldmanJosh Goldman
Boston, MA
music
www.linkedin.com/joshuadavidgoldman
Amy_JohnquestAmy Johnquest
Holyoke, MA
visual art
www.Bannerqueen.com
Ishklein8mmIsh Klein
Amherst, MA
film/video writingishkleinfilms
Liz Lawrence Liz Lawrence
Lowell, MA
music
LizLawrence.com
Matt_LorenzMatt Lorenz
Amherst, MA
music
www.thesuitcasejunket.com
Jay_MankitaJay Mankita
Amherst, MA
music
jaymankita.com
Beth_McdonaldBeth McDonald
Boston, MA
music
www.BethTuba.com
KatherineDMillerKatherine D. Miller
Boston, MA
visual art
www.katherinedmiller.com
Matt_murphyMatt Murphy
Marblehead,
MA
visual artwww.matt-murphy.com
Maryelle O'RourkeMaryelle O’Rourke
Andover, MA
makeup artist
www.maryelleorourke.com
Cheri_Parfumi (2)Cheri Pafumi
Pittsfield, MA
painting/
design
www.etsy.com/cheriamour
Sara_PierceSarah Pierce
Somerville, MA
visual art
allthingsecco.deviantart.com
Sarah Platanitis
Sarah_PlatanitisFeeding
Hill, MA
writing/ photography
www.sarahplatanitis.com
Hannah Rossi
Picket FenceBoston,
MA
animation/VJ
www.hannahrossi.com
421055_10151401836657755_1625520680_nYael Shacham
North Adams, MA
music
www.marafanyi.com
Anna_VigelandAnna
Vigeland
Amherst,
MA
performance
annavigeland.com
OLYMPUS DIGITAL CAMERAJane Wegscheider
Shelburne Falls, MA
mixed media
www.theartgarden.org
Peter_zimmermanPeter
Zimmerman
Lowell, MA
glass
www.pzdig.com

Post-Hurricane Preparedness for Artists and Arts Organizations

An important part of asset-building is protecting what assets you already have. This post goes out to artists and arts administrators along the coasts who may have suffered under Hurricane Sandy as it blew through the Northeast.

New York Times photojournalist Kirsten Luce captured a father-son moment in Red Hook, Brooklyn as they laid down sandbags in front of a family-owned studio.

Redhook by Kirsten Luce

Along with water damage from flooding, excessive wind has cracked branches, trees, and rooftops, causing further destruction in their wake. Here are some tips for the aftermath.

Forbes has written about how-to file an insurance claim. Step one: don’t try to fix it yourself, call the authorities. Other suggestions include soaking up water to reduce flood damage, documenting damage with photographs and video, and keeping receipts. Visit their website here for full details.

In 2005, FEMA partnered with the NEA and the NEH to compile a manual offering preventative steps and post-disaster measures. The guide includes an extensive list of grants for institutions that are in place to provide disaster relief.The  Before and After Disasters: Federal Funding for Cultural Institutions  is designed to aid archives, arts centers, libraries, museums, historical societies, and historic sites  in finding the resources they need. Notable grants profiled for preventative care include Conservation Project Support (CPS) Program from the Institute of Museum and Library Services, which sponsors conservation activities related to training, environmental improvements, surveys, and treatment. Additionally, the NEA offers up to $150,000 dollars ($25,000 average) in preservation grants and the NEH offers grants ranging from $60,000 to up to $600,000 (but no more than 80% of project funding).

Its disaster relief section highlights  FEMA‘s services, which are available in designated disaster areas and,  according to the report, typically pay 75% of project costs for equipment and furniture replacement, as well as repair costs for damaged objects from a collection. The NEA also supports disaster-relief with its Extraordinary Action grants under Grants for Arts Projects. Both art organizations and local cultural councils can apply for up to $30,000 to provide help to local artists and art galleries, or  to local collections in need of repairs.

Studio Protector offers an Artist’s Online  Guide to Emergencies that has sections with titles like “Tips for Applying to FEMA & the SBA“, “Assistance from the Arts Sector“, “Art Sector Emergency Resources“, and “Surveying the Damage & Making a Plan.”

The NYFA  (The New York Foundation for the Arts) Emergency Resources listing provides lists of emergency grants, financial resources, health and insurance resources, housing, job postings, legal resources, and more.

Some artist and cultural relief funds are specific to one discipline such as fine arts, writing, sculpture or craft, while others are specific to gender or location. Here are just a few of those resources on our radar:

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Writers Emergency Assistance Fund 
Individual Grant
Restricted to freelance writers

Designed for freelance writers, WEAF provides assistance to those unable to work because of natural disasters, crises, age, disability, or illness. Applicants must have credentials that would qualify them for membership of the American Society of Journalists and Authors (ASJA), but need not be a member. ASJA standards state that one must have a sustained professional career, either through full-length bylined articles, non-fiction books, or book chapters. Many successful applicants provide a mixture of the above as evidence of professional work. Necessary materials include examples of work,  financial documentation, and when applicable, medical and household documentation. Applications are available in pdf and word format.

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Joan Mitchell Foundation
Individual Grants
Restricted to fine arts artists, sculptors

Artists suffering from natural or manmade disasters can apply for Joan Mitchell Foundation. More information about emergency funding guidelines can be requested by emailing info@joanmitchellfoundation.org. Word has it that the Joan Mitchell Foundation’s location is flooded and may not be able to respond as immediately  as other emergency grant organizations.

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Craft Emergency Relief Fund 
Individual Grants and Loans
Restricted to artisans

Restricted to craft artists,  Emergency Grants up to $3,000 are available, as are Emerging Professional Craft Artist Emergency grants up to $2,000. These grants cannot be received in combination. In addition to grants, Emergency recovery loans of up to $8,000 dollars are available. Though the loan is interest free, it must be repaid within 5 years and is contingent upon a cash flow projection and business statement for the next 12 months. CERF+ also offers brokered assistance, through which you can apply for fee waivers to shows in which you have an exhibition history as well as apply for discounted or donated craft supplies and equipment.

PORTLAND, MAINE Applications Available! A4A extends its reach across the Northeast

If you are a regular reader of Assets for Artists, then you know that in 2012-2013, we are expanding across the northeast by partnering with local organizations in NYC, Rhode Island, and Maine to more than double the size of our program. Well, the first of those partnerships has launched!

Creative Portland and Assets for Artists have teamed up to offer $2,000 matched-savings grants and artist-focused financial and business training to 10 artists living or working in Maine’s largest city.

Eligible applicants include artists across all disciplines – visual artists, performers, designers, filmmakers, artisans – that would benefit from flexible “working capital” funds to invest in and grow their business. Past participants have raved about the financial bootcamp training that will be provided by NYC-based Arthome, and the business planning workshops will be led by the Maine-based not-for-profit Coastal Enterprises, a national leader in microenterprise training.

Applicants must meet certain income requirements to be eligible. For more information and to download the application, see Creative Portland’s announcement here. Applications must be emailed to assets4artists at gmail dot com along with an artist resume or bio by October 19, 2012 at 5pm.